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The auspicious occasion of Akshaya Tritiya is knocking on our doors. We are excitedly looking forward to the new beginnings, prosperity and happiness that this festival heralds. This day of birth of Lord Parasurama is celebrated by the Hindus and Jains, and these communities believe that anything that starts on this auspicious day is destined for success & prosperity. Needless to say, this makes Akshaya Tritiya a popular day for weddings. Of course, who doesn’t want to have a happy wedded life! Since weddings are synonymous with gold jewellery, buy gold rings for men and women as Akshaya Tritiya is a perfect occasion to both buy and flaunt gold away to glory!


To new beginnings

Hindus consider this day to be a lucky. Hence, they reserve it for the starting of new ventures, new businesses and even new relationships. Since “Akshaya” literally means ‘eternal’, anything you start on this day will have a long and fulfilling life ahead! This auspicious day heralds happiness, wealth, prosperity and good luck. Thus, Akshaya Tritiya is an ideal occasion for starting on the journey towards your dreams – be it a new business, a new house or a new phase of life!

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Learning from the past

South Indian legend says that Goddess Madhura entered into holy matrimony with God Sundaresa on this special day. So, it is a favourable day for marriage. The couple who tie the knot on this day are blessed by the gods themselves, albeit for following in their footsteps! Believers, of course, rate this day high as a probable wedding day, resulting in high demands for wedding venues & resources. In some places, authorities conduct mass marriages on Akshaya Tritiya. These community weddings give those, who can’t afford a big wedding, a chance to tie the knot on this pious day!

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Just like the stars

They say that even couples with mismatched horoscopes can get married on Akshaya Tritiya as this day has enough luck & good vibes to get rid of all negativity. Bollywood star Abhishek Bachhan proved this when he tied the knot with beauty queen Aishwarya Rai on this blessed day. You can learn from the Bollywood biggies or even from Telugu star Gopichand who married on Akshaya Tritiya. Get married on Akshaya Tritiya for a life full of happiness, prosperity & marital bliss. After all, when the stars are choosing this day for the biggest moment of their lives, who are we to argue?

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All that glitters

Indian weddings are incomplete without the dazzling gold jewellery. It is flaunted by the bride, sported by the groom and worn by the guests. Akshaya Tritiya is an auspicious day for buying gold jewellery we consider gold as a sign of good fortune fortune. On this day, people pray to Goddess Lakshmi who’s the perpetrator of wealth, and buy gold in any form as a good luck charm. So, buy, flaunt or even gift gold on this special day – be it your own wedding, or someone else’s. You’ll definitely see your fortune shine bright for the rest of the year ahead!

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